About Us

Orion Blue was founded in 2020 by friends with a passion for outdoor lifestyle and entrepreneurship, and a dream to create a South African outdoor lifestyle brand.

Our brand is inspired by you, our customer. You're a go-getter who lives life to the full and believes that adventure is everywhere. You're spontaneous, energetic spirit ensures that all your experiences – whether it's the 9-5 hustle, road trips with friends or weekends with family – are rich, memorable moments.